How We Brought a Lighting Brand into the Spotlight

WebsiteDezk helped Canon Stage Lighting create a fully-optimized website design to drive organic traffic and increase conversions.

  • 88%
    Increase in Website Traffic
  • 95%
    Higher Lead Generation
Hear from our clients

Our website is finally getting more organic traffic, and the sales look better than ever! Not to mention, it looks aesthetically pleasing, with the right blend of colors, fonts, and images.

Damion Miller – Canon Stage Lighting

Canon Stage Lighting

Canon Stage Lighting has been operating for more than four decades as an insured contractor, offering lighting solutions. From event managers and property owners to innkeepers and more, they provide custom lighting solutions to all their clients.

The Challenge

Canon Stage Lighting realized that their competitors were generating more conversion, regardless of being new in the industry. After in-depth research, we discovered that their website wasn’t mobile responsive. Several site features were inaccessible when viewed from smartphones or tablets. Moreover, it lacked overall visual appeal, including outdated content, low-quality images and links, and a lack of CTAs.

The Strategy

Canon Stage Lighting’s website was asking for a redesign – and we ensured to create an effective strategy to drive more traffic to the site. Our goal was to help customers access the website with ease from different devices, offering easy navigation and appealing visuals. We produced SEO-friendly content, eliminated broken redirects, and added prominent CTAs to simplify navigation.

Business Impact

All it took was a website redesign to increase conversions by 62%. Within a month, the company experienced a considerable change in its web traffic, followed by higher lead generation. The company’s bounce rate reduced by 54% and the organic traffic by 95%, ranking Canon Stage Lighting top on Google search results.

Increase in SEO Rankings

With a visually appealing and user-friendly web design, we helped Canon Stage Lighting increase its credibility and conversions.

Higher Organic Traffic

By designing an unparalleled SEO strategy and increasing the average page visited per session, we increased Canon Stage Lighting’s reach in no time.

Let's Grow in Leaps and Bounds with Web Design Solutions.

The mission of WebsiteDezk is to help you grow in leaps and bounds through online digital solutions. It is a complete web solution that provides both search engine optimization and online content development.

Our services consist of professional web design, development, marketing, advertising, and technical support for your website. We offer cutting edge technology to help your business succeed. This combination of professional services makes us one of the most trusted names in the industry.

we help you get high search engine ranking by providing you SEO advice on a number of topics including: - Web Content Development. We provide services that range from website development to SEO copywriting and development, website promotion, internet marketing, pay-per-click management, article syndication, website promotion, link building, and much more.


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